Choose your own brand identity
You see brand names everywhere. From the moment you wake up until you arrive at your job you might have seen more than 50 logos. From the logo on your alarm clock to the logo on your cereal box, they all have one thing in common – they want to be recognized. That recognition takes awhile: average people usually come in contact about 18 times with a logo before it is registered in their minds.
Building a strong brand
When you have a logo you still don’t have a brand. You speak of a brand, an identity, not only when your logo is recognized but also when it has the properties that your logo stands for. It communicates promises which make your target audience choose you instead of the competition. To make your company name into a staple is invaluable in the battle to win customers or clients. It all starts with a recognizable logo.
Brand Identity Rule Book
One of the most important aspects of brand identity is to maintain it. If you want to be recognizable to your customers it is important to keep the same appearance. This doesn’t mean you can’t change anything. A tweak once in awhile is acceptable. That’s how you remain up to date. Deviate from your logo too much, you loose the familiar look and your customer can become dissatisfied. So follow your chosen brand identity. Do this and you’ve fulfilled one of the conditions in the branding rule book. On completion of your branding design, Green Creatives will give you the manual for free. These brand identity rules will help you guard your brand and the visual identity of your company.